About Celeste

Hey, I'm Celeste from Hawke's Bay, Aotearoa.

I'm a proud mum and business owner who's all about real connections, keeping things authentic, and creating a life that feels meaningful and fun. Building our business has been such a journey full of passion, growth, hard work, and plenty of learning along the way all while balancing family life and creating something I'm truly proud of.

My dream is to build a global clothing brand that's about more than just clothes. I want it to be something people recognise instantly, with a real story behind it, the late nights, the pressure, the wins, and all the lessons learned along the way.

As the business grows, I'm focused on creating premium pieces and experiences that feel good, look good, and are made to last. For me, it's about building something with real meaning a brand that can grow through generations.

I'm someone who genuinely loves seeing the people I care about around me strive, grow, and accomplish their goals. I'd describe myself as caring, kind, and generous, but I can also be quite stubborn at times. I'm naturally a little shy and can come across as standoffish at first because I like to observe people and their energy before opening up.

Outside of business, I love making the most of my time whenever I can. Whether it's spending time with family or simply enjoying the quieter moments, that's when I'm happiest.

I've always believed in staying true to yourself, working for what you want, and appreciating the little things in life.